By Angela Zhang (IQC Insights, China)

Burger King launched their “new meat” product the plant-based WHOPPER in their 325 outlets across Beijing, Shanghai, Shenzhen and Hangzhou on December 23, 2020.

Besides their offline restaurants, the new WHOPPER is also available for sale online in the Chinese market: ELEME, Meituan, WeChat, Alipay, etc.

Different from the plant-based meatballs served in IKEA’s restaurants in China, at first I learned this news from a Chinese mukbang (eating show) on Sina Weibo, rather than any traditional news agencies. A local vlogger with 3.4 million followers on that platform tasted this creative WHOPPER on its…

Angela Zhang

Angela Zhang has rich experience in analyzing the latest market movement and trend of China’s animal protein and emerging alternative protein industries.

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